Friday, November 20, 2015

10 Seconds, 10 Hacks to Engaging App Users

Imagine a world where you have instant access to every necessary activity, for example going to the DMV. You walk up to the counter; a friendly person greets you and is ready to help – all in less than 10 seconds. The result – you walk away with a sense of accomplishment besides having strong positive vibes towards the DMV.

An application is the easiest, most accessible and fastest way for your customers to interact with you, complete tasks or engage for/ with a service. The user looks for apps that are not only capable of meeting their expectations, but are able to offer an efficient as well as streamlined experience. However, the 10 seconds that took you to engage with the DMV are like an eternity to the app user. These very ten seconds can differentiate between a loyal and a one-time user. Even the statistics point towards this wide gap in expected consumer engagement. Studies show that if a user has not returned even after 7 days, 60% chances are they will never return while 20% users only open an app once. The point – the window for app engagement is very small.

What are the best options with you that can at least ensure, if not guarantee, user engagement within 10 seconds? We find out in this post with 10 points to optimize app engagement features.

1. A glitch-free, seamless performance enabling the user to interact with the app within the first 10 seconds of launching is critical to maintaining their confidence in the app.

2. Including an introductory mini-orientation for the users that highlight the important features of the application allows them to interact and engage for longer.

3. Offer the option to create an account for the most essential activities for both users and non-users. Abstain from adding a mandatory account or profile creation activities for all users as most of the download apps to ‘test’ features on the go.

4. Giving users the choice of either opting-in or out of push notifications allows them to not only verify the credibility of your app, but also establishes an immediate trust factor. Although 68% app users have push notifications enabled and 70% derive value out of it, they might prefer engaging with such notifications on their own terms.

5. Catering to customized and targeted segments

Friday, November 6, 2015

Turning Data into Insights

Insightful information derived from organizational as well as non-organizational data is empowering businesses to increase productivity, expand the range and quality of services while gaining an edge over their competitors.

According to an Accenture report, 89% of the business leaders believe that big data will revolutionize operations the way the Internet did while 79% are of the belief that companies that do not implement data analytics solutions might lose their competitive advantage or face extinction. As referenced in the same study, big data analytics solutions

Tuesday, November 3, 2015

5 Best Tools for Cross-Platform Mobile App Development

The demand for an omni-channel mobile experience has considerably increased and so has the market for cross-platform enterprise-ready mobile applications. It is highly imperative that the applications developed today are scalable and robust, besides being accessible across devices with varied dimensions, screen sizes and platforms. We list five of the best cross-platform mobile application development tools:
  1. Xamarin
With a record-breaking investment of $45 million, Xamarin is slowly and strengthening its hold in the hybrid application development segment. With the new cross-platform IDE, Xamarin Studio allows Android app developers

Wednesday, October 28, 2015

How to Increase App User Engagement?

According to a Forrester research, “great apps”, as perceived by business leaders, generated 79% more in advertising and sales revenue than the “good apps”. The study also observed that “great apps” offer greater cost savings. So, what factors ensure the success of a mobile app? How can the visibility of apps increase in their respective app stores? What drives users to engage with a particular app more than other apps? Why some applications are downloaded in millions while others barely once?

The crux of the matter here is visibility – the more the number of users who view the app, more the number of downloads and more are the purchases!

In order to ensure that the app is easily discoverable in the stores, the Android app development company

Friday, October 16, 2015

Do You Need an App for Your Real Estate Business?


Picture this:

You are in 1964 and you need to look for properties. What do you do? You get a copy of your local newspaper and scan through advertisements. The percentage of people who scanned through newspaper or print ads was a mere 40% while 7% drove around looking for open houses.

Fast forward to 2014 and the scenario flips over!

For a generation that strives on the efficiency and effectiveness of a connected digital environment, how has the house-hunt changed gears over half a century? Research suggests that websites accounted for 84% home searches while apps or mobile searches accounted for 50% of the home searches; searches for open houses have gone up to 44%.

How has the advancements in technology over the years changed the real estate market? Do you need a web or a mobile app to enhance consumer engagement? Can an online real estate software company

Thursday, October 15, 2015

Why Integrate Architecture with Data Analytics?

Having a large pool of enterprise data and being able to derive business value from the same data are two very different things. While the availability of such volumes of datasets is no surprise for large enterprises, the access, analysis and manipulation may require some deliberation. However, despite the advancements in technology and computing infrastructure over the years, there are still numerous legacy system architectures in place, making it difficult for enterprises to accumulate data from silos.

This is why the effectiveness of implementing big data analytics solutions relies on the ability of the enterprise to automatically and effortlessly integrate data collected from multiple sources.

Friday, October 9, 2015

Enhancing E-Commerce with Integrated Marketing


Managing your content along with your marketing campaigns becomes easier with the latest release of Kentico version 8.2. With this release, the Kentico content management provider has further strengthened their integrated services segment. The latest iteration of the system includes enhancements targeted at further enhancing the users’ experiences with improved e-commerce and integrated marketing. In the words of the company’s CTO, Martin Hejtmanek, “we moved the platform to a whole new level by covering a lot of hot topics for developers, but we have also redesigned the whole UI to better match the current needs of less technical users, and improved the overall user experience.” 

The focus has been on empowering marketers to develop and deliver the right messages at the right instances through the digital channel. Here are a few prominent enhancements that marketers can implement for improving their brand marketing processes.

1. SharePoint Synchronization

The streamlined SharePoint Integrator ensures bi-directional ease-of-use for content publishers, making it effortless to share content from Kentico to SharePoint and vice versa, without having to switch screens. Users can display lists, files, document libraries and picture galleries using the built-in SharePoint connector with the Kentico enterprise Content Management System.

Thursday, September 24, 2015

Rewarding Customers with a Mobile Loyalty Program

More than ever, business enterprises are facing a tough time in keeping their customers engaged with their products. In this era of smartphones and connected mobile devices, the customers are highly informed and have this uncanny ability to switch brands if they are unsatisfied with the service offerings. In light of such developments, delivering highly personalized and engaging consumer experience remains the key to retaining new customers while formulating and laying strategies to acquire new ones.

Loyalty programs for customers developed by mobile app development companies are now widely viewed as a tool to enhance customer engagement, besides empowering businesses to strengthen their relationships with their customers. The availability of loyalty programs for customers in the form of mobile apps invariably makes the task easier for businesses to connect with their consumers. These mobile apps for loyalty programs enable consumers to receive: