Picture this:
You are in 1964 and you need to look for properties. What do you do? You get a copy of your local newspaper and scan through advertisements. The percentage of people who scanned through newspaper or print ads was a mere 40% while 7% drove around looking for open houses.
Fast forward to 2014 and the scenario flips over!
For a generation that strives on the efficiency and effectiveness of a connected digital environment, how has the house-hunt changed gears over half a century? Research suggests that websites accounted for 84% home searches while apps or mobile searches accounted for 50% of the home searches; searches for open houses have gone up to 44%.
How has the advancements in technology over the years changed the real estate market? Do you need a web or a mobile app to enhance consumer engagement? Can an online real estate software company