Showing posts with label web development California. Show all posts
Showing posts with label web development California. Show all posts

Thursday, March 3, 2016

A 360° Guide for Enhanced App User Engagement



















When it comes to generating revenues, it is mainly driven by an efficient user engagement. Often it becomes quite difficult to initiate a high level of engagement.

But don’t worry, we have outlined some of the major points for to optimize app engagement features.

  • Creation of an account: Offering the option to create an account for essential activities can be a feasible option. However, abstain from making it mandatory to create a profile for every user. 
  • Push Notifications: An immediate trust factor can easily be built up by allowing the users to either turn off or on the Push Notifications as they might prefer engaging with an app on their own terms. 
  •  Rewards: Providing rewards specifically catering to mobile app, for specific activities also boost the user interactivity and engagement on the app. During such instances of implementing strategies, coordinating with an iPhone app development company

Friday, February 12, 2016

How to make it big in Real Estate Sector

In the Digital House Study conducted by Realtor and Google, it was stated that 90% of home buyers searched online during their home buying process. Today, each industry in every sector is undergoing a fundamental change in the way they function, paired with accelerated adoption and use of innovative technologies. Same is the case with real estate industry, where transformation has been led by technological advancements. As all the businesses have taken the online way, the only parameter for long-term success is sustenance. Another crucial element to strike out the competition is by maintaining the integrity of the organization.

To create a niche market for their audiences, the real estate businesses should have an effective strategy in place that includes relevant content and marketing, apart from a bespoke real estate software solution. 

Real estate markets should have an efficient strategy (including content and marketing) to create a niche market for their audience. Moreover, organizations can solidify their hold on the web as well as on mobile platforms with the assistance of an online real estate software company.

Friday, January 8, 2016

5 Incredible Tips for Securing your Ecommerce website


As the technology is advancing, security concerns are also escalating simultaneously. History has witnessed the fact that the number of cyber-attacks has only intensified, be it the compromise of sensitive information related to organizations or users. Similarly, banking transition details or information of users are also subjected to attacks and breaches. The industry of e-commerce is one such example. Following are some important steps you can undertake to keep your ecommerce website secured from cyber-attacks and breaches:

Two-factor authentication

Two-factor authentication and its implementation come up with an advantage of restricting access to site only from a trusted device. In this approach, the system of regenerated captcha is often utilized, besides regular login credentials of username and password.

Sensitive Data: Never Store it

Friday, December 25, 2015

Re-Engagement of users: Going beyond the Fundamentals

The present universe of the mobile app usage, downloads and engagement is totally different from from what it used to be just a few months back. As application downloads and installs are no longer prerequisites for determining an app’s success, makers of application along with the marketers are searching for new strategies in order to connect with users. For the purpose of retaining the users, there is a need to effectively implement the strategies of user engagement. Moreover, Re-engaging the users at the same time.  

When it comes to Re-engagement, it refers to a set of technologies or practices that are able to identify users who have downloaded an app and present them with special services or offers pursuing them to make use of application more often.

Friday, November 20, 2015

10 Seconds, 10 Hacks to Engaging App Users

Imagine a world where you have instant access to every necessary activity, for example going to the DMV. You walk up to the counter; a friendly person greets you and is ready to help – all in less than 10 seconds. The result – you walk away with a sense of accomplishment besides having strong positive vibes towards the DMV.

An application is the easiest, most accessible and fastest way for your customers to interact with you, complete tasks or engage for/ with a service. The user looks for apps that are not only capable of meeting their expectations, but are able to offer an efficient as well as streamlined experience. However, the 10 seconds that took you to engage with the DMV are like an eternity to the app user. These very ten seconds can differentiate between a loyal and a one-time user. Even the statistics point towards this wide gap in expected consumer engagement. Studies show that if a user has not returned even after 7 days, 60% chances are they will never return while 20% users only open an app once. The point – the window for app engagement is very small.

What are the best options with you that can at least ensure, if not guarantee, user engagement within 10 seconds? We find out in this post with 10 points to optimize app engagement features.

1. A glitch-free, seamless performance enabling the user to interact with the app within the first 10 seconds of launching is critical to maintaining their confidence in the app.

2. Including an introductory mini-orientation for the users that highlight the important features of the application allows them to interact and engage for longer.

3. Offer the option to create an account for the most essential activities for both users and non-users. Abstain from adding a mandatory account or profile creation activities for all users as most of the download apps to ‘test’ features on the go.

4. Giving users the choice of either opting-in or out of push notifications allows them to not only verify the credibility of your app, but also establishes an immediate trust factor. Although 68% app users have push notifications enabled and 70% derive value out of it, they might prefer engaging with such notifications on their own terms.

5. Catering to customized and targeted segments

Wednesday, October 28, 2015

How to Increase App User Engagement?

According to a Forrester research, “great apps”, as perceived by business leaders, generated 79% more in advertising and sales revenue than the “good apps”. The study also observed that “great apps” offer greater cost savings. So, what factors ensure the success of a mobile app? How can the visibility of apps increase in their respective app stores? What drives users to engage with a particular app more than other apps? Why some applications are downloaded in millions while others barely once?

The crux of the matter here is visibility – the more the number of users who view the app, more the number of downloads and more are the purchases!

In order to ensure that the app is easily discoverable in the stores, the Android app development company

Wednesday, August 19, 2015

The Future of Consumer Personalization

 
A Venture Beat study states that the Amazon recommendation engine is responsible for generating 35% of their revenues. Personalization is currently the most favored trend and e-tailers need to formulate strategies that enable them to increase their revenues generated from it.

For ecommerce businesses of today, the margin of permissible error in implementing consumer engagement strategies has drastically reduced with the available technologies and analytics platforms. Consumer personalization has transformed into an inherent aspect of acquiring new customers as well as in retargeting lost or old consumers. What exactly is personalization and what impact does it have on the ecommerce industry? How and what sort of strategies can an ecommerce website implement to offer their visitors or returning consumers with a highly personalized customer experience? Let’s find out.

Wednesday, July 1, 2015

The Latest Trends in Big Data Arena






With the buzz around “big data” only increasing over the years, we find out how well organizations are catching up with data and vice versa. We look at some of the recent trends that are doing the rounds in the enterprise world of big data adoption and implementation.

1. The market for big data is growing – the $7 billion estimated market cap way back in 2011 is set to grow over $61 billion by 2020 and $84 billion by 2026. It indicates a CAGR (compound annual growth rate) of 17% spread over the 15-year duration, starting 2011.

2. Despite the rising awareness about the advantages of implementing and adopting big data analytics solutions, the success rate of its implementations is still ineffective. While there are only 27% (1 out of 4) enterprises that have successfully managed to execute their big data strategies, 24% enterprises have either not implemented or do not plan to do so. In addition, there are 13% organizations with full-scale production of big data, 35% in partial production and 29% are in the stage of doing a POC.

3. Two-thirds issues hindering the effective implementation of big data analytics solutions are processes (or people) and not the technology concerning it. There are quite a few additional common issues like:

Friday, May 15, 2015

Data Analytics – Facts-based Strategic Reforms

Research and analytics have assumed a prominent role as enterprises move towards the implementation of data-driven initiatives in their decision-making processes and strategies. Surveys have indicated a 125% increase in the number of organizations implementing data analytics solutions in 2015, as compared to the past year. Besides, the data investments deployed by enterprises have also gone up to $13.8 million. The enterprises that implement analytics can invariably discover deeper connections in their existing or incoming set of raw information accumulated from multiple data channels.

Big data and analytics solutions have never been more important than now as organizations implement a predictive analytics model to leverage their ROIs from their competitors. It has become a top priority for most organizations, as can be inferred from a research suggesting 27% companies consider it a top priority for their business. An enterprise incorporating big data and analytics solutions while formulating decisions or strategic reforms can further quantify the output of their marketing campaigns, customer experiences, and in general, their overall improvement.

Friday, April 24, 2015

Content Management – Surpassing the Non-Technical Barrier

The emergence of consumer-centric content has led to business along with marketers to increase their focus on rendering websites with content targeted at their core audience. This requires the businesses to have a control over the content that they display on their websites, updating and editing it to ensure the standards set for the purpose are met. Kentico, as content management system, powers more than 18000 websites around the globe and is used by businesses ranging from startups to Fortune 500 companies.

Being a content management system, Kentico includes more than 450 built-in webparts that can be integrated as is or can be customized to suit the requirements. Also, with the available plethora of content management features, a Kentico developer can integrate functionalities into web applications that allow even non-technical end-users to effortlessly access it. A few of these features include:
  • Uploading of files (text, audio, video) from a single dashboard window
  • A What You See Is What You Get (WYSIWYG) editor
  • Versioning as well as archiving of available content
  • Creation of custom pages and Search engine optimization
  • Support for multilingual content as well as multiple languages
  • Managing website banners as well as translations
  • Linked documents feature that allows content to be re-used at multiple locations; just the same way a CSS is used in case of HTML and web development
A web development California company, Clavax offers technology services in the field of web, mobile and software application development. The company has experts in web application development, with extensive technical expertise in integrating a Content Management System, notably Kentico. Being a Kentico Gold partner, the company has a team comprising certified Kentico developer to assist clients in creating highly intuitive web applications.

Tuesday, April 21, 2015

Boost Your Marketing Strategies with Kentico

The volatile nature of the markets has led to the rise and fall of trends every hour. In such a context, keeping track of the digital media metrics for a website becomes a prime concern for all businesses – from mid-sized to enterprise levels. A survey carried out by Kentico on the latest digital marketing trends shows that 26% of the high-performing marketing teams in organizations run digital marketing analyzes as a top priority activity.

As a technology platform, Kentico offers a diverse set of features for both developers and users of which its online marketing tool is highly notable. This inbuilt marketing tool in the system can be utilized to generate:
  • Web analytics reports (track statistics on yearly, monthly, daily or hourly basis);
  • Newsletters;
  • Multivariate and A/B testing modules;
  • Lead scoring (based on behavioral or demographic);
  • Content personalization;
  • Tracking conversions.
The built-in Kentico development module for Lead Scoring can be used for automatically categorizing the most promising leads and details related to those can be sent out to internal sales teams. Besides these features, there is also a Contact management module that presents a 360-degree view of the customer – their browsing trends, as well as behavior across all devices. In short, Kentico is a powerful tool in personalizing consumer content and to ensure that marketing strategies are formulated with the consumers in mind.

Clavax Technologies is web development company California that has been consistently delivering technology solutions across a wide spectrum of industrial sectors. The company particularly excels in the creation of mobile and web application development; the system architecture of which is flexible, robust and scalable. Furthermore, being a Kentico Gold partner, the company has a certified team for Kentico development.

Friday, March 13, 2015

Popular Development Frameworks of PHP

Sophisticated websites and high-end technologies have become quite synonymous with each other in the past few years. Many enterprises have adopted the outsourcing option to meet their project development requirements to a web development California company, who not only hold the requisite expertise in their respective domains, but are also well-informed. A few frameworks of the PHP web development technology used by these technology outsourcing partners are listed as under:

1. Zend Server:

Available in five different versions and with support for IBM i, Linux, Windows and OS X platforms, the Zend Server is utilized for applications that require high levels of security and reliability. It is an integrated platform for developing both mobile and web applications.

2. CodeIgniter:

It is a lightweight and rapid web development framework having a very small footprint, which is utilized in developing dynamic web sites, faster.

3. CakePHP:

Another popular framework of PHP, CakePHP utilizes less codes that increases the speed of development, while making it easier and simpler to develop web applications.

4. Slim:

It is a micro framework of the PHP programming language, which allows programmers to write scripts quickly in creating powerful APIs along with web applications.

Clavax acts as your technology outsourcing partners in leveraging your business with the latest web development technologies and marketing strategies. The company offers a slew of services and solutions in the web, mobile and data analytics categories to their clients from around the globe. As a web development California company, the company excels in developing web applications a multitude of web technologies like PHP, JavaScript, .NET and Python, to name a few. They also offer customized technology solutions to their clients, tailored to the client specifications and requirements.

Wednesday, February 18, 2015

Why Build a Mobile App?

The debate over whether to formulate a mobile-first strategy or stick to the traditional form of customer engagement has fizzled out, with traditional making way for mobile-centric consumer marketing strategy. This fact is amply supported by the number of number of mobile subscriptions and their respective usage. Analytics from Google suggest that more than 1.3 billion units of smartphones have been sold (as of December 2104); while an average American spends about 151 minutes during the day.

Additionally, statistics from Apple shows that 75 billion applications have been downloaded from the App store. This is a pointer that iOS is a favored platform for many enterprises planning to launch the mobile version of their businesses. A mobile application ensures that businesses are able to connect to their customers on a continuous basis, building trust and relationships, via users’ mobile devices. An
iPhone app development company California can act effectively act as a technology partner for these organizations. They are also specialists in web development California; staying updated with the latest technologies, adapting and implementing them as solutions that suit client requirements.

Clavax Technologies is a provider of
web development California solutions to their clients operating in diverse industrial sectors of the economy. As an iPhone app development company California, they have an impressive portfolio of iOS applications developed over the years. They have a highly skilled team comprising both graphics designers as well as developers to effectively lay the foundations of a successful iOS application. The paramount feature of applications developed by an iPhone app development company California is performance and efficiency along with designing equally interactive user interfaces.