Showing posts with label Mobile Application Development Company. Show all posts
Showing posts with label Mobile Application Development Company. Show all posts

Thursday, September 24, 2015

Rewarding Customers with a Mobile Loyalty Program

More than ever, business enterprises are facing a tough time in keeping their customers engaged with their products. In this era of smartphones and connected mobile devices, the customers are highly informed and have this uncanny ability to switch brands if they are unsatisfied with the service offerings. In light of such developments, delivering highly personalized and engaging consumer experience remains the key to retaining new customers while formulating and laying strategies to acquire new ones.

Loyalty programs for customers developed by mobile app development companies are now widely viewed as a tool to enhance customer engagement, besides empowering businesses to strengthen their relationships with their customers. The availability of loyalty programs for customers in the form of mobile apps invariably makes the task easier for businesses to connect with their consumers. These mobile apps for loyalty programs enable consumers to receive:

Friday, September 4, 2015

The Key Performance Indicators for Your Mobile App


The development of any new iOS app starts with the lock-down of the functionalities and feature-set for building a successful MVP. However, the measure of success for any application depends on some set of pre-determined parameters, usually categorized as Key Performance Indicators. The primary KPIs for any app owner depends on the goals of the business along with factors like whether they are trying to connect to more users, retain existing users or create a segment of paying consumers.

App development for an iOS app development company surpasses many verticals, spread across multiple cross-sectional industries. One of the steps to build solid user base is to set apart a few Key Performance Indicators (KPIs) for acquiring users:

Friday, August 21, 2015

App Development with the Debut of Android M

The final preview for Android’s newest version is out and keeping with the convention of a confectionery-themed name, this version is termed Marshmallow or Android M in short. This preview also marks the debut of the official Android SDK version 6.0, which offers developers the option of publishing apps on Google Play targeting API level 23.

What’s New in this Update?

The Android SDK version 6.0 offers the latest build tools along with the final APIs targeting API level 23 in Android M. With this, the Android app developers can update their compileSdkVersion app projects to level 23 and test their applications on the new platform. Updating to Android support library can facilitate Android app developers

Friday, July 10, 2015

The Hidden Costs of In-house App Development


Developing a mobile application involves more than just the costs outlined by the technical specifications for a converting a killer idea into a quantifiable reality. There are a whole lot of hidden costs if app development is in-house, further fuelling the long-standing debate between the pros and cons of outsourcing versus in-house. So what does an in-house application development entail?

1. The first stage of incurring additional investments arises in the form of hiring and setting up a team of developers that encompasses the 24/7 remuneration for employees.

2. However, the investments do not end with the hiring of a bunch of developers. In order to build a cohesive and effective team of app developers, designers and project managers, the businesses are required to spend funds in training them as well.

Friday, June 19, 2015

The 5 Essential Analytics for Optimizing App Performance

At 3 million (and counting) mobile apps in leading apps stores along with 2 billion smartphone users, it becomes an uphill task to ensure that an app is discoverable in the app stores, at the very least. Although the app development process takes up a lot of resources and time, it is just the beginning. There has to be a short as well as long-term marketing plan that would chart the post-launch roadmap for ensuring product success. In addition to the app marketing strategies, regular tracking and monitoring of various parameters like downloads, user engagement, conversion rates, etc are very much necessary.

Pooling resources with a web development California company and the right kind of analytics, it becomes a lot easier to determine the possible areas of optimizing performance. Here are the five essentials to enhancing mobile app performance:

1. Monitor user behavior and demographics to evaluate how the application is converting with users. A mobile application development company can offer effectual insights on the latest market trends along with user behavior.

2. Measure the current financial goals and generate inferences as to what would work best in the future.

Thursday, May 28, 2015

Material Design and its 4 Principles

http://www.clavax.com/services/Mobility-Solutions

A new language for interface design termed the “Material Design”, was the outcome of Google’s Project Kennedy and Holo. The main objective of this new design paradigm was to replace esthetically anti-pleasant interfaces of older Android versions with a consistent view across all devices with varying screen sizes. Basically evolving from Holo, the Material Design concept aims to be the one single decree binding all Android app developers as well as designers. Let’s find out the four main elements of Material Design.

1.    Tactile Surface:

The structure of this latest design language for Android development comprises tangible layers or objects in the form of “sheets” of “quantum paper”, also called layers in general. These so-called layers follow the general laws of physics, in essence that they can essentially be thought of as 3-D orientations with x, y, and z-axes. They can be stacked, aligned at varying heights or can connect and stretch, casting shadows that distinguish one from the other with respect to their relative positioning. The shadows enable users to understand their interface in a better way!

2.    Print Design:

It can very well be just another fancy substitute for digital ink! Having established that material design is nothing but “sheets of quantum paper”, so in effect everything placed on these sheets is digital ink. The two aspects of print design – font and typography – are vital elements in defining the structure of content along with the identity of the application.

Friday, May 22, 2015

Putting your Enterprise in Motion, the App-way

A recent analytics report from comScore suggests that of the 187.5 million smartphones owners in the U.S, Apple OEMs with a market share of 42.6 percent rank the highest among subscribers. In addition, as the mobile device users outgrow the number of desktops - in terms of both the hardware and activities – mobile apps are no longer an option they are a priority. The mobile application has become a formidable source for increasing visibility for businesses, making them an effective channel for digital marketing.

To reiterate the value of the aforementioned numbers, here are a few benefits of developing an iPhone app for a business:

1.    First off, an app presents a more personalized way of connecting to your consumers. A brand can leverage their mobile presence by drawing inferences from the fact that an average American spends more than 2 hours of the day on their mobile devices.

2.    By integrating push notifications into the basic functionality of the apps, a business can present highly customized content to the users while ensuring that it is available at their fingertips.

3.    Users usually prefer a fuss-free mobile experience and collaborating with any iPhone app development company can be a viable initiative for the businesses to ensure the same. 

4.    Mobile applications are also another form of engaging consumers. As a business, customer loyalty is an important asset for driving traffic and improving your ROIs (returns on investments).

As a mobile application development company, Clavax Technologies has the requisite resource and experience in delivering a superior mobile app solution to clients from varied industrial sectors. The team of iPhone app developers in the company is highly proactive in the sense that market trends and the latest technologies are the basis for developing a high-end iPhone app.

Friday, May 8, 2015

How can E-Retailers Leverage Big Data?


Mobile has become the primary mode of engagement for most users nowadays and enterprises are only beginning to understand the importance of a mobile-centric consumer engagement model. The ecommerce industry, specifically speaking, is making its way into offering a mobile-friendly user experience for their consumers. Further validating the rise of e-retailers is statistics from ComScore, indicating a 14% rise in digital revenue to $268.5 billion (U.S), of which mobile commerce jumped 28% to contribute $31.6 billion. These e-retailers have either a mobile website or native mobile application for their products, catering to their mobile consumers.

The online retailers are also leveraging the value of big data and analytics solutions to present their customers with a highly customized shopping experience based on their browsing or buying behavior. Assisting them in their big data analytics initiative are technology service providers with their necessary data analytics tools and infrastructure. Besides, with digital personalization becoming another reckoning factor to bring back old customers while engaging newer ones, offering a seamless and intuitive mobile browsing experience is vital. For this very purpose, a mobile application development company can be highly effective.

Based in San Jose, California, Clavax Technologies is a mobile application development company rendering services in the conceptualizing, designing and developing highly feature-oriented mobile apps. With expertise in mobile application development technologies like Objective C, Swift and Java, besides being proficient in mobile platforms like Android and iOS, the team of developers ensures that an interactive product is rolled off the shelves.

Wednesday, April 29, 2015

Executing Consumer-Driven Marketing Strategies

http://www.clavax.com/solution/Kentico

The consumer along with their preferences is a major driving force behind most marketing campaigns executed by any business enterprise. Understanding the consumer behavior or being able to extract critical information from raw consumer data is highly critical to organizations in making informed business decisions or while developing their next marketing strategy. However, this is only possible if the marketers or businesses have access to marketing tools like analytics and report generation, in addition to keeping track of visitor trends.

All these tasks can effortlessly be handled with the Kentico web content management system. The platform offers an integrated marketing solution for business as well as the Kentico developers working on/ with the platform, which in turn enable businesses to track their customers, manage or score incoming leads. Kentico developer can leverage the built-in functionalities of the system in tracking users and user behavior on the websites. The services offered by a mobile application development company can also be enlisted by businesses wanting to formulate and execute consumer-driven marketing strategies for their consumers operating from mobile devices.

A Kentico Gold partner, Clavax has been developing highly intuitive web applications using the Kentico platform for their clients and partners from diverse industries. The platform allows a Kentico developer to not only increase their efficiency in development (there are numerous built in modules), but also allows for enhancing the effectiveness of the end product. In addition to being experts in developing projects with Kentico, the company offers mobile application development services in the latest technologies as well.