A Deep Analysis of Customer Loyalty Programs

When it comes to motivating your customers to stay loyal, loyalty programs step in. However, many businesses are unaware of the outcome. This is because it suffers from the lack of insights for buying patterns of customers. But despite of the fact that loyalty programs are stationed, regular failures are really common. According to a survey conducted by SAS, loyalty programs have nominal effect when talking of their effectiveness. It has invited some unwanted consequences for the businesses such as retail sector.

Customer Loyalty Solutions For Digital Shopper

Desperate times call for desperate measures – a saying that might be of significant importance in the current context of the rising digital shopper. The proliferation of technology in every aspect of human life has led to business enterprises changing their marketing strategy to adapt their processes to the evolving market model. These enterprises are required to find alternative ways to connect to a mobile consumer base that is always on the move, besides offering them with unique and customized benefits.

The retail marketers are resorting to implementing customer loyalty solutions to retain their existing consumers, while they work on acquiring newer ones. These customer loyalty solutions can be designed and developed by a mobile app company for their clients of the retail industry. There are various kinds of customer loyalty solutions that can be implemented by a retail business, the most preferred ones are listed as under:

• A point-based program
• The tier system of earning benefits
• Premium memberships
• Benefits from partner companies
• Event or action-based offers
• Frequent buyer programs

Clavax Technologies is a San Jose, California-based mobile app company that offers a comprehensive solution to their clients of mobility requirements. As a technology outsourcing partner, the company offers their services in aspect of application development – right from brainstorming ideas to technology consulting to product development and deployment. The company also provides their expertize to their clients from the e-commerce industry in developing retail benefit programs for their consumers in the form of customer loyalty solutions.

What Is So Cool About Customer Loyalty Solutions? Let's Find Out!

The booming number of online retail ventures has caused the retailers to cough up smart ideas to lure in new consumers, while at the same time ensuring that their existing customers are retained. There are many available options through which e-retailers can offer their esteemed customers a discount or other forms of loyalty benefits for their continued support in their brands and services. Customer loyalty programs are a set of one such innovative and intelligently structured marketing strategy to bring in more customers for the ecommerce websites and to entertain the existing consumer base for their products and services.

There are various forms of customer loyalty solutions like discounts, bonus programs, promotional marketing schemes via emails or texts, or the traditional points program to the buyers, each of which caters to a particular set of clients. Inclusion of customer loyalty solutions in retailer's websites have advantages like increased Return of Investments (ROI), long-term customer association and improved business-customer relations.

A plethora of services ranging from design of technology platform, system integrations, infrastructure planning and maintenance of the developed product are some of the areas of work of IT solutions California. They also carry out project analytic and strive to empower their clients with mobile technologies, upgrading their existing systems to an enhanced mobile platform.

Clavax Technologies LLC offers customized as well as ready-to-use loyalty programs in collaboration with the client's business requirements. These loyalty programs go a long way in building customer relationships and increasing brand value of the client's products among its consumers. The decisions pertaining to the purchase of products and services by the customer are also greatly impacted with these loyalty programs and special benefits.

Mozilla officially launched Firefox 19 for Windows, Mac, Linux, and Android with lower CPU limits to support 15m more phones

Changes & Improvements:- 

• The improvements include a built-in PDF viewer on the desktop and theme support on Google’s mobile platform. All users of old Firefox versions can upgrade it automatically.  
• The biggest addition in this release is PDF.js, a JavaScript library intended to convert PDF files into HTML5. PDF.js loads and renders PDFs quickly directly in the browser, and because it uses standard HTML5 APIs, it can run on many platforms (PCs, tablets, and phones). 
• Firefox for Android is now available to phones with minimum requirements of 600MHz, 512MB, HVGA, including the LG Optimus One, T-Mobile myTouch 3G slide, HTC Wildfire S, and ZTE R750. 
• Debugger now supports pausing on exceptions and hiding non-enumerable properties. 
• There is now a Browser Debugger available for add-on and browser developers (experimental, set devtools.chrome.enabled to true).