The Key Performance Indicators for Your Mobile App

The development of any new iOS app starts with the lock-down of the functionalities and feature-set for building a successful MVP. However, the measure of success for any application depends on some set of pre-determined parameters, usually categorized as Key Performance Indicators. The primary KPIs for any app owner depends on the goals of the business along with factors like whether they are trying to connect to more users, retain existing users or create a segment of paying consumers.

App development for an iOS app development company surpasses many verticals, spread across multiple cross-sectional industries. One of the steps to build solid user base is to set apart a few Key Performance Indicators (KPIs) for acquiring users:

Customers: The Last Word

 

Customers play a vital role in the rise or fall of a business venture. The customer experience offered by a retail venture is what sets successful businesses apart from the rest. Studies reveal that it costs businesses about 6-7 times more to acquire a new consumer as compared to retaining an existing consumer. Additionally, companies that prioritize consumer experiences reportedly register 60% more in profits. The consumer does get to have the last word! Why do we say so? This is because a company’s 20 percent loyal consumers are responsible for being the contributors to 80% of the company’s revenues.

At the turn of the decade, as the world witnessed the emergence of smartphones and with more than 6 billion units sold today, retail enterprises have the task of retaining their existing consumers while they acquire new ones. The customer loyalty solutions are the result of a highly novel and intelligent marketing strategy adopted by the business enterprises to connect more with their customers.

Re-engaging Users: Going Beyond the Initial Installation

The current ecosystem for mobile application downloads, engagement and usage is very much different from what it used be just a year back. With app downloads and installs no longer a metric to determine the success of the app, app makers as well as marketers need to change their strategies of connecting with users. Studies show that almost 80 to 90% of the mobile apps are used just once before being removed from the system. The key to retaining users lays in the effective implementation of user engagement strategies, including the need to re-engage their users.

Re-engagement implies a set of practices or technologies that can identify users who have downloaded an application and presenting them with offers or services prompting them to use the app more often. If the users have stopped using the app after a specific duration of time, these very offers or entitlements or offers act as an incentive to the user to use the app again. For re-engaging the customers with an app, a web development company California can either implement in-app messaging or push notification services.

Changing Paradigms of Mobile UI Design

With every update of the Android and iOS operating systems, multiple changes in terms of app design or development can be observed, especially the design principles. Moreover, the ever-evolving device hardware and product requirements make it only prudent that web along with app designers not only adapt to this change, but implement it as well.

1. Material Design is the newest design language for the Android platform that makes use of layered interfaces, floating action buttons, and interesting animations in response to a user activity. Although, originally launched for the Android platform, Material now extends to other platforms like iOS and Windows as well.
 

2. Motion design has been around for quite some time, but they were primarily a part of advertisements, music videos or movie intros. It is however, now used for refining the user interface as a way of delighting the users for an action they have taken.

5 reasons to move real estate business online

By this time, your business should already have made its virtual way into the digital world of mobile and web apps. However, if you are not there already, it is high time you thought of implementing a mobile-centric business strategy for your real estate services. A mobile or a web application ensures that your business is accessible to the tech-savvy millennial population.

Here are five reasons (statistics) affirming why you should utilize/ incorporate/ implement online real estate software solutions for your business:

1.    The mobile and web usage by millennials for real estate has increased 81% and 30%, over a period of May, 2013 to July 2014, respectively.

2.    Mobile devices accounted for 44% of the searches for one or other form of real estate services.

3.    Of the half of the total millennial population in the U.S. that visited a real estate website in July 2014, thirty-six percent of those were accessed from mobile devices. The numbers indicate that millennials are twice as likely, if not more, to explore information on real estate on mobile devices.

Putting your Enterprise in Motion, the App-way

A recent analytics report from comScore suggests that of the 187.5 million smartphones owners in the U.S, Apple OEMs with a market share of 42.6 percent rank the highest among subscribers. In addition, as the mobile device users outgrow the number of desktops - in terms of both the hardware and activities – mobile apps are no longer an option they are a priority. The mobile application has become a formidable source for increasing visibility for businesses, making them an effective channel for digital marketing.

To reiterate the value of the aforementioned numbers, here are a few benefits of developing an iPhone app for a business:

1.    First off, an app presents a more personalized way of connecting to your consumers. A brand can leverage their mobile presence by drawing inferences from the fact that an average American spends more than 2 hours of the day on their mobile devices.

2.    By integrating push notifications into the basic functionality of the apps, a business can present highly customized content to the users while ensuring that it is available at their fingertips.

3.    Users usually prefer a fuss-free mobile experience and collaborating with any iPhone app development company can be a viable initiative for the businesses to ensure the same. 

4.    Mobile applications are also another form of engaging consumers. As a business, customer loyalty is an important asset for driving traffic and improving your ROIs (returns on investments).

As a mobile application development company, Clavax Technologies has the requisite resource and experience in delivering a superior mobile app solution to clients from varied industrial sectors. The team of iPhone app developers in the company is highly proactive in the sense that market trends and the latest technologies are the basis for developing a high-end iPhone app.

The 5 Factors Defining Successful Mobile Apps

The iOS platform has reportedly managed to generate revenues to the tune of half a billion dollars driven by its 1.2 million apps and related in-app purchases. There are numerous factors affecting revenues, however, we try to highlight five factors pertaining to the success of a mobile application.

These five key points include factors that are responsible driving traffic to your exceptionally built iPhone apps: 

• The end users matter a lot when it comes to the success of an app, because it’s the users who dictate the terms of an app’s success, to an extent! A user is most likely to recommend an app to a friend if that application manages to provide them with a smooth navigation along with an interactive user interface. On the other hand, the same users are likely to uninstall their application if they encounter frequent crashes and performance issues.

• An engaging user interface goes a long way in ensuring that users access the right performance and functionality at the right time. As per a report from Forrester, 40% consumers place high values on improved user experiences.

• Businesses need to analyze, understand and manage the inherent costs related to developing the app. They can apply statistical tools to identify the major areas

• Optimization is yet another vital tool contributing towards the success of an application – one factor applies to all segments of the development process right from design, coding, costs and usage.

• Understanding the market and the current usage trends are vital to ensure that the mobile application development company creates an app that would cater to the masses with its features.

An iPhone app development company can offer insights on not only the technical aspects of a mobile development project, but also on its monetizing aspects as well. Clavax Technologies is a San Jose, California based company specializing in mobile application development offering services in the design as well of development of high-end applications for the iOS platform.

Swift Mobile App Development

Mobile app stores have hit a record high volume of downloads and an example to this statement can be borrowed from the Apple App Store. A ComScore report states that the available 1.2 million applications in the iOS app store occupy 42% of the market in terms of installations. Besides these impressive numbers, mobile development is set to become all the more lucrative with the launch of Swift, a multi-paradigm programming language. The language utilizes the Objective-C runtime in the XCODE IDE; works effectively with frameworks like Cocoa and Cocoa Touch, besides being able to work parallel with Objective-C.

This blog post has been created with the intention of highlighting some of the major features of working with Swift while developing mobile applications by the iPhone app development company California.

• Swift uses the LLVM compiler that transforms the source code into optimized native codes for enhanced performance on devices powered by the iOS operating system.

• The language has been designed to be inherently secure and resilient to errors with the use of inferred types. These patterns are also tuned for efficient integration using Cocoa as well as Cocoa Touch APIs.

• It is also more concise and has a clean syntax as compared to Objective-C. Developers working with Swift do not have to worry about memory management as it is automatically handled.

• Debugging in Swift is handled through an REPL (Run-Eval-Print loop), the performance of which is further enhanced with a highly interactive “Playground” view running in the XCODE IDE.

It will be a while before programming in Swift becomes mainstream and replaces Objective-C as the standard iPhone app development language. But until then, mobile application development requirements, with Swift, can be fulfilled by partnering with technology outsourcing partners.

Clavax Technologies is an iPhone app development company California, offering services in creating highly innovative as well as interactive mobile applications using the latest technologies and frameworks.

The Latest Trends in Web Development

Survival without technology has almost become impossible and there is an increasing demand for faster, efficient technology solutions for the web user. Most of the website design elements popular just last year now seem passé; design and development elements are undergoing a significant revamp. In this blog, we examine a few of the dominant trends observed in designing or developing a website:

1. The use of flexible and fluid grids instead of fixed grids to allow multiple device accessibility options.

2. A sleek, interactive user interface with minimal navigation to enhance user experience on the website.

3. Interactivity is vital for any application – it can make or break brands if not implemented or utilized properly.

4. Optimized performance is also a key element of the websites being developed these days. Typically, statistics for e-commerce sites suggest that websites with load times of more than 5 seconds leads to almost 50% of users abandoning their visits.

As a web application development company California, Clavax is dedicated to implementing the newest design elements into the products being developed by them. The development teams also ensure that the web pages are not only optimized for performance but are also device and platform independent. Furthermore, the company has a highly experienced team of iPhone app developers who cater to clients specifically on the lookout for an iPhone app development company California.

The Importance Of An Iphone App Development Company

Mobile applications have become a highly effective tool for businesses to connect to a new breed of consumers who have become highly mobile with the increasing surge and utility of smart phones. The latest addition to the ever-changing world of smart phones is the iPhone 6 and iPhone 6 Plus. In such a scenario, it is only feasible that a business venture manages to build and release a mobile application for their customers using an iPhone. An iPhone app development company designs and develops a mobile application that is interactive and easy to navigate for the users.

These mobile applications are a convenient and efficient way for consumers to stay connected at any time, anywhere – irrespective of wherever they may be. A mobile app development California company ensures that their team of technology consultants provide only the best of IT solutions to their clients in answer to their project requirements. These mobile application development companies not only build highly successful applications compatible with all devices running on the iOS platform, they also provide other services like testing, support and maintenance.

Clavax is a mobile app development California company, which offers a variety of IT solutions and services to cater to the requirements and specifications to their clients of iPhone application development. They have a dedicated and highly skilled team of developers, testers and quality analysts to design and develop any form of iPhone application. As an iPhone app development company, Clavax Technologies has managed to fulfill their clients requests to build interactive and intuitive applications for the iOS platform.

Why Hire An Android App Development Company?

As per market reports, Android mobile devices have outnumbered all other mobile operating systems and is currently the most favored mobile operating system. The Google Play store has more than 7 million apps in various categories like media & entertainment, news, games, utilities and travel. There are a multitude of mobile app development companies that provide diversified and effective application development solutions to their business partners.

If you are a non-technical business, then it is beneficial that you enlist the services of an Android app development company. They provide you with a cost-effective solution to build your app, besides taking care of the entire design and ideation process. Some of the major advantages of having a mobile app company develop your mobile app are listed as under:

1. The mobile app development company provides a budget-friendly solution to start-ups and other enterprises, in general to develop a mobile application tailored to fit their requirements.

2. They have a dedicated team of developers to help you develop a feature-rich mobile app with the open source Android Software Development Kit (also referred to as the ADK).

3. Android apps are capable of utilizing the core hardware functionalities and the mobile app company facilitates further enhancement of this feature in the apps that they build.

4. The mobile app development company also ensures the on-time delivery of the projects under development.

Clavax is a mobile app company that offers its services and solutions to build mobile applications for its clients with enhanced business agility and for better customer engagement. Clavax, as an Android app development company, has a dedicated and certified team of Android app developers to offer state-of-the-art mobile applications programmed to meet the client requirements and specifications.

Build Engaging Apps With An Iphone App Development Company

Apple Inc. has recently launched two new devices, the Phone 6 and iPhone 6plus along with an upgraded version of its operating system, the iOS version 8. The new devices and the latest version of the operating system would mean that existing apps would require upgrades while other new and interesting apps are being developed. Upcoming enterprises and businesses looking to expand their consumer base are enlisting the services of mobile application development companies California to help them build their mobile apps. These companies offer innumerable and cost-effective solutions to their mobile development clients to help them in developing mobile applications.

Some advantages of having an iOS app developed by an iPhone app development company are listed as under:

• Reach out to a larger audience
  A mobile app has the ability to pull in more consumers with their round-the-clock accessibility feature, thereby increasing the user's engagement in an enterprise's products and services.
• Increased ROI
  Increasing customer engagement as well as a robust system architecture ensures that there is an increase in the return on investments for your business to thrive and prosper.
• Increase brand value
  You can market and increase your brand value by offering dedicated services and support to your consumers via demos, featured videos and other product-related information.
• Communicate directly with your consumers
  An app lets business houses establish a direct connection with their consumers and can easily cater to their diverse needs and requirements anytime, anywhere.
• Effectively access products and services
  An iPhone mobile phone app is highly effective and efficient as consumers can easily search through products and services on offer by the business house.

Clavax is an off-shore iPhone app development company that offers complete product ideation and deployment solutions to its clients. There is a dedicated team working on developing applications only for the iOS platform. The mobile application development companies California present scalable and flexible application development solutions to their clients that can be customized as per their requirements.