Prerequisites for building an Effective E-Commerce Site

The era of ecommerce industries has been increasing exponentially over the years. With time, the design & development phase of ecommerce business changes unfolding new challenges, designers had to face. Understanding the motive of your business website & the requirements of the customers are important before developing the website.

How to Choose the Right Web development partner?

Web development has been an indispensable part of any business process in 21^st century, whether you are an established player or a new fish in the industry. The process of web application development has been a crucial aspect in the development and maintenance of the website.

How to strengthen your ecommerce presence?

In the 21^st century, online presence is what that can ‘make or break’ any organization. Same is the case with ecommerce industry. Whether it is about attracting the chunk of customers, or marketing your brand, maintenance of a strong online presence is the key aspect in today’s world for working wonders for your business.

Ecommerce 101 to a Muscular Web Presence

In today’s digital age, online presence of a company can make big wonders. Same is the case with an E-commerce company. Whether it is about marketing the brand, attracting the potential customers or showcasing your services, a strong online presence is an element that can take your organization to a whole new level.

But how to strengthen your market presence?

Don’t worry. We’ve got your back!

E-commerce: Making a Global Impact

Never in the history has the human civilization witnessed a wave of innovation in retail sector as we see in the 21st century. The changing face of e-commerce and its burgeoning growth around the world has amazed everyone. Various figures have come in support of this argument, well we’ll discuss that ahead in the blog.

First, let’s have a look at some of the global trends of e-commerce sector:

• Global B2C e-commerce sales is expected to reach the mark of 839.8 billion U.S. dollars in the year 2018. The main reason behind its growth is that e-commerce industry has proved that it is able to create a “win-win” environment for both consumers and the companies. It ensures various benefits such as wider selection of products/services, speed of access, and worldwide reach.

• According to Gartner, by 2017, the mobile engagement behavior of US customers will be the major driving factor behind the 50% of mobile commerce revenue in the country. If you are looking to step into the e-commerce business or want to increase your present customer base, make sure you don’t forget to utilize the smartphones or tablets to reach and interact with your customers. Another factor to keep in mind is the reviews as they play an important role in the purchasing behavior of your customer. A report says that about 2/3rd of customers read reviews on the web before purchasing. An ecommerce web development company
  

Big Data: The Driver of Ecommerce Success in 21st Century

When it comes to Big Data, the first question that comes to our mind is:

Is it just a hype or does it have the potential to uplift the business?

Well, in this blog, we are going to answer this question.

First, let us have a look at the definition of Big Data:

 
Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.(Source: Gartner)

 
This innovation of 21st century has worked wonders in various industries. One of such industries is none other than e-commerce landscape. Here, we’ll take a look at some of the major benefits of utilizing Big Data in the e-commerce industry.

360° Essentials of an Ecommerce Website

In the past few years, we have experienced an unprecedented growth of e-commerce sector. According to a report, global B2C sales is projected to reach the mark of 1.5 trillion (USD) by 2018. As businesses are gradually transitioning or stepping into the sector, it takes a lot more than just simple efforts to achieve high rates of success. One of the factors that contribute to its success is an ever-consistent website.

But for a particular newbie, it can get a lot more confusing when it comes to developing an e-commerce website. For this reason, in our blog, we have laid out some of the most important factors that should be kept in mind if you want to create a great website for your ecommerce portal:

Customer Engagement Strategy : An Allround Guide

According to a report, worldwide ecommerce sales are projected to reach a mark of 1.5 trillion U.S. dollars in 2018. As the ecommerce economy is expected to boom for years to come, it is high time to make your customer engagement strategy effective whether you’re planning to step into the business or expand your existing base.

In order to stay successful with the strategy with your customer engagement strategy, you need to keep the following crucial tips in mind:

User-centric Approach

Driving Factors Behind a Successful Ecommerce Website

Whenever we hear about the world of e-commerce, the only thing that comes to our mind is the word: Momentum. With the advancement of technology, a number of platforms are rapidly emerging in the market. 

Yes, most of them are running successfully. One of the major reasons behind their phenomenal success is the availability of a consistent website that always cater to the requirements of the users. 

When it comes to making a successful e-commerce website, it requires nothing more than just following some simple steps. Below we have laid down some of the crucial factors that should be kept in mind while developing your e-commerce website:

Big Data Analytics: Turning E-commerce into A High Performance Machine

So why is Big Data analytics creating so much hype?

In the words of Peter Sondergaard, Senior Vice President, Gartner Research, “Information is the oil of the 21st century, and analytics is the combustion engine.” 

Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions. With big data analytics, data scientists and others can analyze huge volumes of data that conventional analytics and business intelligence solutions can't touch. Consider that your organization could accumulate (if it hasn't already) billions of rows of data with hundreds of millions of data combinations in multiple data stores and abundant formats. High-performance analytics is necessary to process that much data in order to figure out what's important and what isn’t. (Source: SAS)

According to a report by IDC, digital universe will tend to double itself in every two years and by 2020, the data created and copied will reach the mark of 44 zetabyes or 44 trillion gigabytes.

Use of Big Data Analytics in E-Commerce

5 Incredible Tips for Securing your Ecommerce website

As the technology is advancing, security concerns are also escalating simultaneously. History has witnessed the fact that the number of cyber-attacks has only intensified, be it the compromise of sensitive information related to organizations or users. Similarly, banking transition details or information of users are also subjected to attacks and breaches. The industry of e-commerce is one such example. Following are some important steps you can undertake to keep your ecommerce website secured from cyber-attacks and breaches:

Two-factor authentication

Two-factor authentication and its implementation come up with an advantage of restricting access to site only from a trusted device. In this approach, the system of regenerated captcha is often utilized, besides regular login credentials of username and password.

Sensitive Data: Never Store it

What are the Drivers for Higher Conversion Rates?

For 56% of the marketers, higher engagement rates and responses are the prime reasons to create personalized content, as referenced in a poll run by CMO Council, stated in a report by eMarketer.

The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions