Analyzing the “Loyalty” of a Loyalty Program

The main reason behind the implementation of loyalty programs is to make your customers motivated to stay loyal to the business. But, most of the time we have noticed that it does not turn out the way a business want. It usually struggles in the formation of efficient programs for the promotion of its brand and building its affinity, particularly because of the lack of insights as far as buying patterns of customers is concerned. Despite of having various loyalty programs stationed, constant failure in the conversion of the onetime buyer to repeat customers is very common. According to a study of SAS, there is nominal effect as far as effectiveness of loyalty programs are concerned. The survey scores the effectiveness rate with an average of 6.5 out of 10. It would be correct to say that an upsurge in the number of loyalty programs has somewhat resulted in uninvited consequences for business, especially in the retail sector.

Rewarding Customers with a Mobile Loyalty Program

More than ever, business enterprises are facing a tough time in keeping their customers engaged with their products. In this era of smartphones and connected mobile devices, the customers are highly informed and have this uncanny ability to switch brands if they are unsatisfied with the service offerings. In light of such developments, delivering highly personalized and engaging consumer experience remains the key to retaining new customers while formulating and laying strategies to acquire new ones.

Loyalty programs for customers developed by mobile app development companies are now widely viewed as a tool to enhance customer engagement, besides empowering businesses to strengthen their relationships with their customers. The availability of loyalty programs for customers in the form of mobile apps invariably makes the task easier for businesses to connect with their consumers. These mobile apps for loyalty programs enable consumers to receive:

Customers: The Last Word

 

Customers play a vital role in the rise or fall of a business venture. The customer experience offered by a retail venture is what sets successful businesses apart from the rest. Studies reveal that it costs businesses about 6-7 times more to acquire a new consumer as compared to retaining an existing consumer. Additionally, companies that prioritize consumer experiences reportedly register 60% more in profits. The consumer does get to have the last word! Why do we say so? This is because a company’s 20 percent loyal consumers are responsible for being the contributors to 80% of the company’s revenues.

At the turn of the decade, as the world witnessed the emergence of smartphones and with more than 6 billion units sold today, retail enterprises have the task of retaining their existing consumers while they acquire new ones. The customer loyalty solutions are the result of a highly novel and intelligent marketing strategy adopted by the business enterprises to connect more with their customers.

Customer Loyalty Solutions For Digital Shopper

Desperate times call for desperate measures – a saying that might be of significant importance in the current context of the rising digital shopper. The proliferation of technology in every aspect of human life has led to business enterprises changing their marketing strategy to adapt their processes to the evolving market model. These enterprises are required to find alternative ways to connect to a mobile consumer base that is always on the move, besides offering them with unique and customized benefits.

The retail marketers are resorting to implementing customer loyalty solutions to retain their existing consumers, while they work on acquiring newer ones. These customer loyalty solutions can be designed and developed by a mobile app company for their clients of the retail industry. There are various kinds of customer loyalty solutions that can be implemented by a retail business, the most preferred ones are listed as under:

• A point-based program
• The tier system of earning benefits
• Premium memberships
• Benefits from partner companies
• Event or action-based offers
• Frequent buyer programs

Clavax Technologies is a San Jose, California-based mobile app company that offers a comprehensive solution to their clients of mobility requirements. As a technology outsourcing partner, the company offers their services in aspect of application development – right from brainstorming ideas to technology consulting to product development and deployment. The company also provides their expertize to their clients from the e-commerce industry in developing retail benefit programs for their consumers in the form of customer loyalty solutions.

What Is So Cool About Customer Loyalty Solutions? Let's Find Out!

The booming number of online retail ventures has caused the retailers to cough up smart ideas to lure in new consumers, while at the same time ensuring that their existing customers are retained. There are many available options through which e-retailers can offer their esteemed customers a discount or other forms of loyalty benefits for their continued support in their brands and services. Customer loyalty programs are a set of one such innovative and intelligently structured marketing strategy to bring in more customers for the ecommerce websites and to entertain the existing consumer base for their products and services.

There are various forms of customer loyalty solutions like discounts, bonus programs, promotional marketing schemes via emails or texts, or the traditional points program to the buyers, each of which caters to a particular set of clients. Inclusion of customer loyalty solutions in retailer's websites have advantages like increased Return of Investments (ROI), long-term customer association and improved business-customer relations.

A plethora of services ranging from design of technology platform, system integrations, infrastructure planning and maintenance of the developed product are some of the areas of work of IT solutions California. They also carry out project analytic and strive to empower their clients with mobile technologies, upgrading their existing systems to an enhanced mobile platform.

Clavax Technologies LLC offers customized as well as ready-to-use loyalty programs in collaboration with the client's business requirements. These loyalty programs go a long way in building customer relationships and increasing brand value of the client's products among its consumers. The decisions pertaining to the purchase of products and services by the customer are also greatly impacted with these loyalty programs and special benefits.