Big Data Is Changing the Face of Everything

Big data is one of the amazing developments of human civilization. Since its inception, it has been changing everything. Before we move ahead, but first let us outline the definition the term for our reader who are new to the concept:

Why Integrate Architecture with Data Analytics?

Having a large pool of enterprise data and being able to derive business value from the same data are two very different things. While the availability of such volumes of datasets is no surprise for large enterprises, the access, analysis and manipulation may require some deliberation. However, despite the advancements in technology and computing infrastructure over the years, there are still numerous legacy system architectures in place, making it difficult for enterprises to accumulate data from silos.

This is why the effectiveness of implementing big data analytics solutions relies on the ability of the enterprise to automatically and effortlessly integrate data collected from multiple sources.

Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below:

What are the Drivers for Higher Conversion Rates?

For 56% of the marketers, higher engagement rates and responses are the prime reasons to create personalized content, as referenced in a poll run by CMO Council, stated in a report by eMarketer.

The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions

Big Data Analytics To Power Enterprise Mobility

With the enterprises deviating from their standard connectivity measures, the workforces are empowered to work while on the move. Enterprise mobility is witnessing the rise of the BYOD phenomenon with the widespread proliferation of smartphones, tablets and other mobile devices at the workplace and life, in general. However, this empowerment does come at a price – security and risks in such a mobile environment are paramount. Stringent security measures should be in place to ensure that enterprise data is safe and risks to security or data breaches is minimal.