Friday, December 2, 2016

Significance of Having Loyalty Programs for Customers

Every business is competing with one another to make their own brand unique from other organizations and to win more customers. An effective approach that is offered by the company to improve levels of customer retention is though Loyalty Programs for customers.
These programs are designed to offer rewards based on the marketing strategy to keep frequent customers coming for more purchases. It is the result of a consistent positive emotional experience that helps in potentially turning a new customer into a loyal one. Companies across the world are understanding the importance of loyalty solutions, which is why they are providing loyalty programs to their customers.
What is a Loyalty Program?
Before we go further, let us discuss what exactly is a loyalty Program. Well, it can be defined as the marketing strategy used by the companies that offer rewards to their frequent buyers in order to increase their sales. It comes in the form of customer free merchandise, coupons, offers or discounts offered to customers by the company.
Why Loyalty Programs Are Necessary?
These Loyalty solutions will help in retaining existing customers and attracting new customers towards their business. Here are some reasons that define how the loyalty program will be of great help:
  • As per the research, companies using loyalty programs has been able to enhance the overall growth of their business than those which are not.
  • These programs are not costly and the slight expenses used in it can be overlooked by the additional benefits created as a result.
  • It helps in boosting Company’s reputation by providing benefits to both new buyers as well as their existing loyal clients.
  • Using loyalty program as a marketing strategy helps in increasing sales as these reward programs offer the customers what they want.
  • The loyalty program helps the company in maintaining a healthy relationship with customers that are mutually beneficial.
  • Loyalty Programs are available for both in-store and online purchases that help in reaching towards a broader audience.
Facts and Statistics Associated with Loyalty Solutions
  • Only 5% rise in customer loyalty nearly increase about 25-100% average profit per customer.
  • More than half of the customers join loyalty programs to save their money than to receive offers.
  • Nearly 64% retailers believe that loyalty program offers the best way to connect with customers.
  • An average loyal customer spends around 10 times more than their first purchase of the product.
  • Almost 50% customers agree that they purchase more after being a part of the loyalty program.
  • While 74% travelers choose their travel plans based on travel rewards provided to them.
If you still have not set up a loyalty program for your business, it’s time to create one to improve the company recognition and enhance overall growth. A renowned Company for Web Development California also suggest that loyalty program is one of the most effective marketing strategies they have used to retain their loyal customers.

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