Friday, May 27, 2016

Prioritize ECM to get the most out of your Business

Businesses succeed only when they are able to keep up with the technological innovation from time to time. When data boomed in the 21st century, it gave way to the need for having a consolidated platform to manage the escalating data. This is where the phenomenon of Enterprise Content Management stepped in. Earlier it was only limited to big enterprises; however, gradually small and mid-size businesses are recognizing the system of Enterprise Content Management.

Following are some of the major advantages of an Enterprise Content Management System for your business:

Stay Ahead of Your Competition

Wednesday, May 25, 2016

3 Factors to Watch Before You Create UI

What makes a successful website stand apart from their unsuccessful counterparts? Yes, a fascinating UI. But what does it create to make a good one?
In this blog, we will focus on the following factors that should be focused on if you want to develop a User Interface before you contact any iOS or Android app development company:
One of the most important factors of creating a great UI is that it should be simple! Meaning thereby, user should be able to recognize it. There should no room for confusion and mystery when it comes to UI. Just remember clarity and simplicity give way to further generated confidence.

Friday, May 20, 2016

How to Engage Your Customers in The Most Effective Way?

E-commerce sales is estimated to reach the mark of 1.5 trillion U.S. dollars by 2018. These figures testify the growth of e-commerce economy in the years to come. In case, you are thinking to step into this business or expand your existing business base, it is high time to devise your strategy of customer engagement to work wonders for your organization.

When it comes to a successful customer engagement strategy, there is a need to keep the following factors in mind:

Sunday, May 15, 2016

Make Your Way to Your User’s Heart with Your Homepage

Have you ever noticed what catches your eye when you visit amazing websites?


It is one of the primary resource on your website can help you both attract users or repel them!

Hence, it is necessary to design your homepage in such a way that it makes your users fall in love with it.

In order to ensure your home page is delivering on its job, you need to keep certain factors in mind while developing it:

Provide a Sense of Brand’s Identity

It is necessary to consider the fact that your homepage should focus on specific targets such as introducing your brand to the audience, provide them unobstructed ways to other pages on your website, and bestow a sense of brand’s identity.

Friday, May 13, 2016

Loyalty Solutions 101: Loyalty via Apps

Did you know?

More than 86% of time was devoted on app usage by users in the United States.

These figures testify the importance of having apps for businesses and the extent to which they can increase their revenue.

Gradually as the businesses adopt the trend to their benefit, they have been trying their level best to hold on to present customers and increase the user base. This is where loyalty programs for customers comes into play.

Here in this blog, we will focus on factors that can contribute in increasing customer loyalty:

Monday, May 9, 2016

Android Application and Its “Free” Market

In the world of android app development, the developers are free to select the type of model of revenue they prefer. They’re free to develop shareware, freeware, ad-driven, trialware or paid apps. In its initial phase, android was specially designed to be a game changer when it came to the type of applications that could be developed. But before we move ahead, let’s take a look at the early days of android app dev.
The Early Days
Earlier, there were many restrictions faced by the Android App Developers. These included store limitations on the number of apps of a specific type, limitations on loyalty, revenue models and pricing, and sometimes the unwillingness of the operator to provide apps for smaller demographics also became an issue.

Wednesday, May 4, 2016

E-commerce: Making a Global Impact

Never in the history has the human civilization witnessed a wave of innovation in retail sector as we see in the 21st century. The changing face of e-commerce and its burgeoning growth around the world has amazed everyone. Various figures have come in support of this argument, well we’ll discuss that ahead in the blog.

First, let’s have a look at some of the global trends of e-commerce sector:

  • Global B2C e-commerce sales is expected to reach the mark of 839.8 billion U.S. dollars in the year 2018. The main reason behind its growth is that e-commerce industry has proved that it is able to create a “win-win” environment for both consumers and the companies. It ensures various benefits such as wider selection of products/services, speed of access, and worldwide reach.
  • According to Gartner, by 2017, the mobile engagement behavior of US customers will be the major driving factor behind the 50% of mobile commerce revenue in the country. If you are looking to step into the e-commerce business or want to increase your present customer base, make sure you don’t forget to utilize the smartphones or tablets to reach and interact with your customers. Another factor to keep in mind is the reviews as they play an important role in the purchasing behavior of your customer. A report says that about 2/3rd of customers read reviews on the web before purchasing. An ecommerce web development company