Friday, April 1, 2016

Driving customer Loyalty through Mobile

According to a study, 86% of the time spent on smartphones by US mobile consumers accounts for time devoted to app usage. The report has further intensified the importance of apps for businesses. As applications tend to serve multiple functions, be it general info, options of messaging, price rates, news feeds, among others, it can easily help businesses to increase their audience base and hence increasing their revenue scale.

But with the escalating numbers of mobile phones and apps, every business has come to know the importance of having their own application for improving the Loyalty solutions for customers as it comes with an ocean of benefits.But in order to make the best out of your apps for increasing customer loyalty you need to keep the below-listed points in your mind:

  1. Initiation of loyalty offers is one of the effective ways to acquire repeat and referral business. E.g.: you can provide special discounts only for app users.
  2. As far as direct interaction is concerned, implementing push notifications can be a good choice. The reason behind this is that it creates a reminder for your users/customers about your products and services whenever a need arises.
  3.  Providing your users with an option of Wishlist is a productive option. This is because it creates a sense of excitement in the user that he/she would like to fulfill.
  4. Another step you can take is to execute an AR (Augmented Reality) function as it would you assist you in the generation of exposure and interaction from users. A mobile app company can efficiently help you in the implementation of this high-end feature in your app.
Summing up, the important point is that you need to create such an app, that is not only beautifully designed and well branded, but also holds the capability to make your users fall in love with it.

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