Tuesday, January 12, 2016

Big Data and ECM: Working wonders for your Business

Big Data and ECM can empower organizations to gather and manage more information about their clients along with their competitors thus bringing a large chunk of revenue and driving success to your business.

First, let’s get to know what is Big Data and ECM.

Big Data: Big data is a term that describes the large volume of data - both structured and unstructured - that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. (Source: SAS)

ECM: ECM (Enterprise Content Management) is a technology that can be utilized for taking control of essential information like emails, documents, contracts and many more. One such great example is Kentico. Kentico CMS System and ECM are effective in delivering top notch services to its clients.
If utilized in a combined manner, these two can provide a drastic boost to your business. There are various advantages of Big Data and ECM for a business. Let’s take a walk through of these advantages: 
Advantages of Big Data
  1. Insights
Tangible business benefits by generating insights are the main focus of Big Data analytics. These could be related to future trends or real-time events. Big data analytics are utilized across various industries including transport, healthcare, marketing, retail among others. If you want to stay at the top of business, you can take the assistance of a company which specializes in providing big data analytics solutions.

  1. Cutting costs
On one hand where Big Data analysis requires huge capital investment, it’s highly favorable that it is going to save your greenbacks in the future. By conducting an analysis of large quantities related to sensory information, your business is likely to get a better idea of a component, that whether it’s going to benefit in the long run or not.
  1. Customer feedback
It is relatively easier to analyze the unstructured data, such as posts in social media, with the help of Big Data analytics to get a better understanding of your customers and their views. 
Advantages of ECM
  1. Reduced operating costs
When your content is captured digitally, it paves way for the elimination of printing, shipping and storing of paper. Along with that productivity also gets improved as an instant access is provided to the content, that can have processed from anywhere around the world.
  1. Improved customer service
Allowing constituents, students, and customers to complete forms and ask for online request has been made effectively easier. Furthermore, visibility of requests, transactions and orders in real-time is provided.
  1. Minimal risk
It allows tracking of all activities including and security policies are efficiently implemented. Along with that, reporting is easily facilitated and all the stored information is audited. 
Now that you have got an idea of how much beneficial ECM and Big Data together can be to your businesses, contact an IT company that can provide efficient technology solutions for your business. And see your business reach new heights.

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