Imagine a world where you have instant access to every necessary activity, for example going to the DMV. You walk up to the counter; a friendly person greets you and is ready to help – all in less than 10 seconds. The result – you walk away with a sense of accomplishment besides having strong positive vibes towards the DMV.
An application is the easiest, most accessible and fastest way for your customers to interact with you, complete tasks or engage for/ with a service. The user looks for apps that are not only capable of meeting their expectations, but are able to offer an efficient as well as streamlined experience. However, the 10 seconds that took you to engage with the DMV are like an eternity to the app user. These very ten seconds can differentiate between a loyal and a one-time user. Even the statistics point towards this wide gap in expected consumer engagement. Studies show that if a user has not returned even after 7 days, 60% chances are they will never return while 20% users only open an app once. The point – the window for app engagement is very small.
What are the best options with you that can at least ensure, if not guarantee, user engagement within 10 seconds? We find out in this post with 10 points to optimize app engagement features.
1. A glitch-free, seamless performance enabling the user to interact with the app within the first 10 seconds of launching is critical to maintaining their confidence in the app.
2. Including an introductory mini-orientation for the users that highlight the important features of the application allows them to interact and engage for longer.
3. Offer the option to create an account for the most essential activities for both users and non-users. Abstain from adding a mandatory account or profile creation activities for all users as most of the download apps to ‘test’ features on the go.
4. Giving users the choice of either opting-in or out of push notifications allows them to not only verify the credibility of your app, but also establishes an immediate trust factor. Although 68% app users have push notifications enabled and 70% derive value out of it, they might prefer engaging with such notifications on their own terms.
5. Catering to customized and targeted segments