Friday, September 11, 2015

Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below:



1. The site owners can effectively deploy as well as maintain visual experiences across multiple channels without limiting navigation, devices or structure.

2. With its integrated online marketing solution, the Kentico CMS system enables users to generate actionable insights on consumer behavior, generate or monitor sales leads and improve conversion rates.

3. This integrated marketing channel also provides reporting as well as A/B testing tools for creating effective marketing campaigns.

4. Built on a stack of Microsoft technologies, the Kentico CMS system also allows site owners to personalize consumer experiences with persona-based buyer personalization.

Based in San Jose, California, Clavax Technologies LLC is a provider of technology consulting, services and solutions to a globally diverse clientele functioning in equally varied industry verticals. The big data analytics solutions offered by the company along with the customized content management system development empower clients in leveraging the technologies to generate an enhanced view of the consumer engagement funnel.

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