The consumer along with their preferences is a major driving force behind most marketing campaigns executed by any business enterprise. Understanding the consumer behavior or being able to extract critical information from raw consumer data is highly critical to organizations in making informed business decisions or while developing their next marketing strategy. However, this is only possible if the marketers or businesses have access to marketing tools like analytics and report generation, in addition to keeping track of visitor trends.
All these tasks can effortlessly be handled with the Kentico web content management system. The platform offers an integrated marketing solution for business as well as the Kentico developers working on/ with the platform, which in turn enable businesses to track their customers, manage or score incoming leads. Kentico developer can leverage the built-in functionalities of the system in tracking users and user behavior on the websites. The services offered by a mobile application development company can also be enlisted by businesses wanting to formulate and execute consumer-driven marketing strategies for their consumers operating from mobile devices.
A Kentico Gold partner, Clavax has been developing highly intuitive web applications using the Kentico platform for their clients and partners from diverse industries. The platform allows a Kentico developer to not only increase their efficiency in development (there are numerous built in modules), but also allows for enhancing the effectiveness of the end product. In addition to being experts in developing projects with Kentico, the company offers mobile application development services in the latest technologies as well.