Thursday, December 4, 2014

Customer Loyalty Solutions For Digital Shopper

Desperate times call for desperate measures – a saying that might be of significant importance in the current context of the rising digital shopper. The proliferation of technology in every aspect of human life has led to business enterprises changing their marketing strategy to adapt their processes to the evolving market model. These enterprises are required to find alternative ways to connect to a mobile consumer base that is always on the move, besides offering them with unique and customized benefits.

The retail marketers are resorting to implementing customer loyalty solutions to retain their existing consumers, while they work on acquiring newer ones. These customer loyalty solutions can be designed and developed by a mobile app company for their clients of the retail industry. There are various kinds of customer loyalty solutions that can be implemented by a retail business, the most preferred ones are listed as under:
  • A point-based program
  • The tier system of earning benefits
  • Premium memberships
  • Benefits from partner companies
  • Event or action-based offers
  • Frequent buyer programs
Clavax Technologies is a San Jose, California-based mobile app company that offers a comprehensive solution to their clients of mobility requirements. As a technology outsourcing partner, the company offers their services in aspect of application development – right from brainstorming ideas to technology consulting to product development and deployment. The company also provides their expertize to their clients from the e-commerce industry in developing retail benefit programs for their consumers in the form of customer loyalty solutions.

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